The Hansel family has a long history in the transportation business that began five generations ago in 1851 when Joseph Hansel founded Hansel Pioneer Carriage. Among his many successes in business was his patent for the Hansel Buggy. His son, Walter started his career in transportation selling bicycles. In 1899 he made the switch to selling a relatively new transportation machine, the automobile. By 1901 he opened the doors to the very first Cadillac dealership in California. Hansel and Ortman was the first auto dealership to bear the family name.

Walter's son, the late Walter C. Hansel, opened his first auto center in 1946. By 1961 the family settled into Santa Rosa, California and Walter purchased Bishop Ford from Santa Rosa's former mayor Robert Bishop. Walter made the decision to name the store Bishop Hansel Ford so that customers familiar with looking for Bishop Ford wouldn't become confused if they didn't see the name Bishop. The Ford store was located in downtown Santa Rosa on the site that is occupied today by Macy's at The Plaza.

In 1975, Walter moved the store to 3075 Corby Avenue and renamed the business Hansel Ford. The new store with the Hansel name was one of the first auto centers on what is now known as the Corby Auto Row. Today's Hansel Ford Lincoln Mercury has Justin Hansel, the fifth generation to carry on the Hansel family automotive tradition, as its General Manager.

The leadership of the Hansel Group is in the hands of father and son, Henry and Justin Hansel. Under their guidance they have built the organization into eight auto center locations representing twelve automobile manufacturers.

Each of the Hansel Auto Centers is well known for their achievements in customer satisfaction at every level within the auto dealerships, from sales to service and parts the Hansel Auto Centers place the customer first.

About Hansel Prestige BMW - a Santa Rosa New & Used BMW Dealership

Hansel Prestige BMW offers many automotive products and services to our Santa Rosa area customers. From quality new BMWs to used cars, we know anyone looking for a vehicle in Santa Rosa will likely find what they want at our dealership. We carry a comprehensive line of BMW vehicles, including the 1-Series, 3-Series, 5-Series, 650, 750, M3, M5 and X5, making us a good choice as your Santa Rosa BMW car dealer.

Our services include trusted BMW car repair, quality auto body repair from expert mechanics, original BMW auto parts, and financing to help for our customers get the car of their dreams.

Call Hansel Prestige BMW at (800) 608-9135 or come visit us in person. We're conveniently located at 2800 Corby Ave. Santa Rosa, CA 95407 and look forward to helping you with your automotive needs.